Sam Wood Net Worth: How Rich Is the Former Bachelor Australia Star?

Australian fitness entrepreneur and former The Bachelor Australia star Sam Wood has built a multimillion-dollar business career since becoming a household name in 2015. His personal net worth has been estimated at between $9 million and $15 million AUD, although no publicly verified financial statement confirms his exact wealth.

Wood’s biggest financial milestone came in 2022, when his online fitness and nutrition platform, 28 by Sam Wood, was acquired in a transaction reportedly valued at $71 million AUD. The deal transformed his position in Australia’s wellness industry and established him as a successful entrepreneur beyond reality television.

His financial portfolio has also included luxury real estate in Victoria, commercial partnerships and income from his fitness brand. However, recent legal proceedings and changes to his business relationships have raised questions about how his financial position could be affected.

What Is Sam Wood’s Net Worth?

Sam Wood’s estimated net worth is between $9 million and $15 million AUD, according to various unofficial estimates. However, this range should be treated cautiously because his personal finances, liabilities and investment holdings have not been independently verified.

His wealth has been associated with several business activities, including fitness subscriptions, property investments, commercial partnerships and the sale of his digital wellness company.

One important distinction is that the $71 million acquisition of 28 by Sam Wood did not mean Wood personally received the entire amount. The transaction involved a business with other shareholders and financial arrangements.

Reports have suggested that Wood received a substantial payout and retained an ownership interest in the acquiring company.

Without access to his complete financial records, it is impossible to calculate his exact current net worth.

How Did Sam Wood Make His Money?

Wood began his professional career as a personal trainer long before appearing on Australian reality television.

He worked directly with clients and developed an understanding of exercise programs, nutrition and the challenges people face when trying to improve their health.

His fitness career eventually expanded into gym ownership through The Woodshed, a personal training business based in Melbourne.

His appearance on the third season of The Bachelor Australia in 2015 significantly increased his national recognition.

Wood used that visibility to develop a digital fitness business that could reach customers across Australia without requiring them to attend physical training sessions.

The resulting subscription platform became his most successful commercial venture.

He also generated income through books, advertising partnerships, promotional campaigns and fitness-related projects.

The $71 Million Sale of 28 by Sam Wood

The largest publicly reported financial transaction associated with Sam Wood occurred in May 2022.

His online fitness platform, 28 by Sam Wood, became part of a $71 million acquisition involving Australian Life Tech and genomics company myDNA.

Wood developed the business with co-founder David Jackson in 2016.

The platform offered 28-minute workouts, personalized nutrition programs, meal plans and ongoing wellness support.

Its accessible approach appealed to people who wanted structured fitness guidance without attending traditional gyms.

By the time of the acquisition, the program had reportedly attracted more than 400,000 users.

The transaction was designed to combine digital fitness services with myDNA’s expertise in personalized health recommendations.

Wood reportedly retained a 5% ownership interest in myDNA following the deal.

The sale established him as one of Australia’s better-known fitness entrepreneurs, although the company’s transaction value should not be confused with his personal earnings.

Did Sam Wood Personally Receive $15 Million?

Some estimates suggest Wood personally received approximately $15 million AUD from the 2022 transaction.

However, that figure has not been conclusively established through publicly available financial disclosures.

The acquisition involved Australian Life Tech, the parent business behind 28 by Sam Wood, rather than a simple purchase of Wood’s personal assets.

Other shareholders, business partners and transaction arrangements would have influenced how the proceeds were distributed.

Wood also reportedly retained an equity interest in myDNA, meaning part of his financial benefit may have been tied to the future performance of the acquiring company.

Taxes, investment arrangements and other liabilities would also affect how much money he ultimately retained.

Therefore, the reported $15 million payout should be considered an estimate rather than a confirmed amount.

Sam Wood’s Luxury Brighton Property

Real estate has become another important part of Wood’s publicly reported financial position.

Sam and his wife, Snezana Wood, purchased a luxury property in Brighton, one of Melbourne’s most expensive residential suburbs.

The couple reportedly paid approximately $7.15 million AUD for the home through an off-market transaction agreed in September 2025.

The property features a swimming pool, tennis court and spacious living areas.

Their purchase followed the sale of a previous family residence in Elsternwick.

The Brighton acquisition attracted attention because of its substantial price and the couple’s established profile in Australian entertainment and business.

However, the full purchase price should not be counted as personal net wealth without accounting for any mortgage or shared ownership arrangements.

Sam Wood’s Mount Martha Beach House

In addition to the Brighton residence, Wood and his wife have been associated with a property in Mount Martha on Victoria’s Mornington Peninsula.

The coastal property has attracted attention for its location and renovation work.

Reports have placed its value at approximately $3.6 million AUD following improvements.

The property has also reportedly been used for luxury accommodation, including a stay by Oasis singer Liam Gallagher during an Australian visit.

Ownership of multiple high-value properties can contribute significantly to an individual’s asset portfolio.

However, outstanding mortgages, maintenance expenses and other ownership costs must be considered when estimating actual equity.

Recent reporting has indicated that mortgages are registered against the couple’s Brighton and Mount Martha properties.

Consequently, their combined property values do not represent cash available to Wood or his personal net worth.

Sam Wood’s Tax Dispute and Financial Liabilities

Another significant development affecting Wood’s financial profile involved a dispute with the Australian Taxation Office.

Reports indicated that the tax authority pursued approximately $7.35 million AUD, including interest, in connection with income tax liabilities relating to several financial years.

Wood reportedly maintained that most of the outstanding amount had been paid and that the matter was being addressed.

Subsequent reporting indicated that the dispute had been resolved.

The precise financial impact on his current assets is not publicly established.

Tax liabilities are especially relevant when assessing net worth because a person’s wealth depends on assets minus debts.

Even an individual associated with multimillion-dollar business transactions may have substantial financial obligations.

For that reason, Wood’s estimated net worth cannot be reliably determined solely from his business sale and property purchases.

How Have Sam Wood’s Recent Legal Troubles Affected His Business?

Wood’s business relationships have faced significant disruption following domestic violence charges brought against him in Queensland in October 2026.

The former reality television star was charged with assault occasioning bodily harm and strangulation in a domestic setting following an alleged incident in Noosa.

He has indicated that he intends to contest the charges, which remain unproven.

Following his arrest, DBG Health announced the termination of its commercial association with Wood.

Other businesses and public figures also distanced themselves from his fitness-related projects.

The changes could affect his future earnings from sponsorships, promotional agreements and brand partnerships.

However, there is insufficient public financial information to calculate the monetary value of those losses.

The termination of commercial relationships also does not automatically establish what has happened to any investments or ownership interests Wood may hold.

His current financial position remains uncertain while the legal proceedings continue.

What Other Businesses Has Sam Wood Been Involved In?

Beyond his digital fitness platform, Wood has been associated with several health and wellness ventures.

One of his earlier businesses was The Woodshed, a Melbourne-based personal training operation.

The business provided fitness coaching and helped establish his reputation before his television career.

Wood also published fitness and wellness books, expanding his brand into educational content and lifestyle publishing.

More recently, he became associated with Ollo for Women, a health-focused platform offering services related to weight management, nutrition and telehealth.

These projects demonstrate how Wood expanded his career beyond traditional personal training.

However, the financial performance of his individual ventures has not been fully disclosed.

Their contribution to his personal net worth therefore remains difficult to measure.

Is Sam Wood Still a Millionaire?

Sam Wood has been associated with substantial wealth through his business transactions, property holdings and entrepreneurial activities.

His estimated net worth of $9 million to $15 million AUD suggests he may remain a multimillionaire, but the figure is not verified.

The $71 million acquisition of his fitness business remains the strongest publicly documented indication of his commercial success.

His luxury property purchases also demonstrate access to significant financial resources.

At the same time, reported mortgages, past tax liabilities and changes to commercial partnerships complicate any assessment of his current wealth.

Until reliable financial disclosures become available, it would be misleading to present a precise figure as confirmed.

Wood’s career illustrates how a personal training business can develop into a major digital wellness company. His future financial position will depend on the value of his remaining assets, outstanding obligations and any continuing business interests.